Sign and graphics specialist Brand Consortia are a signage and graphics company operating nationwide with high-profile clients. The company have invested in a Zünd G3 3XL-3200 to facilitate their target growth into the indoor graphics and POS branding spaces.
The company recently invested in a digital printer to move the business into internal large graphics and POS branding areas where they’ve experienced huge demand. Tupman explained, ‘Our traditional market was in signage and large format graphics for window displays, particularly external, but with an increasing volume of internal large graphics and POS branding work, and a desire to be really good at what we do, meant we were always on the look-out to see where technology can help us as it develops. Our customers don’t challenge us on cost, they just want us to solve their problems. Our purchasing is done based on quality and environmental impact. We are a carbon-neutral business, so price isn’t our number one focus.’
The Oldham based company has always cut their graphics work by hand whilst their router was mainly used for routing aluminium. However, with the addition of the Nyala to their workflow, the team quickly found themselves running out of cutting capacity. Tupman explained, ‘We were producing more prints than we could cut. The print jobs would be stored for days before they were cut which took vital floor space. I am a big believer in automation and knew we needed to digitise our cutting process to gain productivity. I decided to investigate this further and looked at different digital cutting manufactures. We are 70% more productive compared to our previous hand-cutting process.’
Brand Consortia contacted Zünd for a product demonstration in St Albans. Tupman said, ‘The demonstration at Zünd was excellent. The application technician Shannon McRae answered all my questions and delivered an exceptional product demonstration focusing on the capability and modularity of the Zünd cutters. Seeing employees like Shannon at Zünd, I knew our business would be in safe hands. Furthermore, I could see just how the Zünd would complement our new swissQprint Nyala 3. So, we decided to invest in the Zünd G3 3XL-3200, even though the G3 3XL-1600 wide model would have been sufficient for us, we wanted to futureproof our business, so decided to order the 3XL-3200.’
Reflecting back on his purchase Tupman said, ‘We are 70% more productive compared to our previous hand-cutting process. We are no longer getting jobs ready the day before and the business is much more organised. Prior to having the Zünd and SwissQ, we would process 8sqm per hour. Since the installation of the Swiss duo, we can now process 40 square meters per hour. Overall, I am really pleased with my investments and the level of productivity we have gained. I am confident we can achieve excellent growth in the indoor graphics market going forward.’
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