According to Digital Signage Today, digital signage has an impressively fast growth ratio worldwide with successful enterprises having realised their significance for customer engagement, sales and business growth. Most organisations have already adopted digital signage technology, while the rest plan to implement it soon because survival with competitors is becoming difficult.
Research has revealed that digital signage can raise your sales by up to 7% and profits by up to 124%. Market research reveals that the market grew by 10% in 2023. Initially, digital signage was implemented in the retail industry, but now every industry has used it. The primary reason is the advancement in social media and visual communication.
Cost-Effectiveness And Efficiency
Businesses can save time by performing remote maintenance on digital signage. Remote management helps admins to update and delete content, set time limits, update devices and monitor them from a centralised location to reduce downtime and labour costs.
Centralised Control And Scalability
Businesses need many displays for advertisements at different public places. Remote management is the only solution to efficiently handle all digital signage from a central location to provide a continuous content display. It also helps businesses to expand the devices as businesses grow.
Real-Time Monitoring And Updates
Remote management provides real-time monitoring of digital signage. Admins can check the device status and watch the screen to ensure the perfect display. With remote management, enterprises can remotely diagnose and troubleshoot the technical issue.
Improved Customer Engagement And Experience
Remote management helps businesses to respond instantly to customer queries and update the information on digital signage with the latest events and promotions. It directly influences customer interaction and improves customer experience.
Cases And Industries:
Retail
Retailers can use remote digital signage to display discounts and sales offers efficiently. Interactive digital signage is also used to find gadgets and helps customers find the location of specific product types.
Hospitals
Digital signage in hospitals is used to display patients’ appointment schedules. The digital signage can display details of medical staff with expertise and working hours. Remote management helps admins to update the latest information and health-related emergencies in a timely manner.
Transport Hubs
Remote management helps management at airports, railway stations and bus terminals to display departure and arrival times from various locations. A delay in flights is remotely displayed on the digital signage to keep the public updated on the waiting time.
Museums
Remote management of digital signage in museums helps to keep the information updated. Management can display detailed information about exhibits and artifacts. Digital signage helps to promote upcoming events and programmes in museums and enables them to organise virtual tours for effective information sharing.
Restaurants
Digital signage is used to display the menus, attractive images and prices. With remote management, admins can quickly add promotions and discounts, daily specials and replace menus without printing costs and time wastage. It also helps to make customers aware of their order status.
This article appears in Digital Signage Today.
