Amine Djouahra, B2B Business Unit Director, Canon Central and North Africa, outlines how digital printing is redefining the future of décor in Africa. Walk into any high-end hotel lobby, a chic restaurant, or a contemporary home in Africa today, and you’ll notice something striking — the walls, floors, and furniture are no longer just functional; they tell a story.
The demand for personalised, high-quality interior décor is surging across the continent, driven by a new generation of designers and homeowners who want spaces that reflect individuality, culture, and artistry.
At the heart of this transformation is digital printing technology, enabling limitless customisation with unprecedented efficiency. Gone are the days of mass-produced wallpapers, generic floor designs, and limited options for interior stylists. Today, print technology allows designers to create one-of-a-kind masterpieces — whether it’s a mural inspired by traditional African motifs or a modern, textured wall covering that transforms a simple room into a sanctuary of style.
Why Digital Printing Is The Game Changer For Interior Décor
Interior décor is no longer just about aesthetics; it’s about experience, identity, and sustainability. As urbanisation accelerates and Africa’s middle class expands, people are investing more in their living and working spaces. According to 6Wresearch, Africa’s interior design market is projected to grow at a CAGR of 6.7% from 2025 to 2031. This shift is fuelling the need for cost-effective, high-quality, and sustainable solutions that can adapt to changing consumer preferences.
Globally, the interior décor market is also experiencing robust growth. As reported by Fortune Business Insights, the global home décor market size was valued at USD 747.75 billion in 2024 and is anticipated to reach USD 1,097.51 billion by 2032, exhibiting a CAGR of 4.58% during the forecast period.
Digital printing is at the forefront of this change. It enables designers to print on a vast array of surfaces: wallpapers, canvases, tiles, soft furnishings, and even furniture panels, offering complete creative freedom. Imagine a boutique hotel wanting to give each room a unique theme; with digital printing, it’s as simple as uploading a design and printing it on demand. No long lead times, no massive production runs, just pure customisation at scale.
The Future of Interior Décor: Personalisation, Sustainability, And Speed
The next phase of interior décor will be shaped by three key forces: personalisation, sustainability, and speed-to-market. Consumers no longer want mass-produced designs; they crave exclusivity. This is evident in the rising popularity of hyper-personalisation, where even a single wall in a home can be transformed into a bespoke piece of art.
Additionally, as online shopping expands, e-commerce-driven interior décor businesses are emerging, offering print-on-demand services for wallpapers, furniture wraps, and textiles. Digital printing is the backbone of this model, enabling businesses to quickly adapt to market demands without overstocking inventory.
A New Era for Interior Décor
The future of interior décor in Africa is vibrant, innovative, and driven by technology. Digital printing has not only redefined how spaces are designed but also how businesses operate, allowing for greater flexibility, lower costs, and unlimited creative potential. For decorators, architects, and entrepreneurs looking to make their mark in this fast-evolving industry, the choice is clear: embrace the power of digital printing.
