Elo’s state-of-the-art touchscreen solutions are the perfect complement to the Viewbix platform. The breadth and scope of Elo’s point-of-sale products empowers customers to deploy Viewbix-enabled content at point-of-sale, on digital signage — virtually anywhere. For retailers, video marketing is a significant resource to drive engagement with holiday shoppers.
With the collaboration, Viewbix customers have access to Elo devices to interact with their audience at critical decision points at restaurants, trade shows, malls, events and universities, giving customers deeper insight into the effectiveness of specific videos and calls-to-action in a given setting.
Viewbix’s content development tools enable marketers to add rich branding and interactive elements – from call-to-action buttons to email captures – to digital videos, and their proprietary analytics and performance reporting solutions. Further, Viewbix equips brands with real-time insights to enrich businesses to understand which messages resonate with their audiences, and ways to leverage that data to empower a more effective video experience.
‘Video marketing’s ability to deliver information makes it one of the most effective tools for sales conversion, and our products amplify consumer engagement with state-of-the-art interactive technology,’ stated Kristin Roubie, senior channel sales manager, interactive systems of Elo. ‘This partnership enables our customers to further augment our capabilities by harnessing the power of Viewbix’s solutions to add rich branding and additional interactive components to their campaigns, and bolster analytics on their videos’ effectiveness to drive ROI.’
Elo’s interactive displays can be implemented in a broad variety of devices. Current installations of the innovative touchscreen devices include, but not limited to interactive signage, gaming machines, kiosks, hospitality systems, wayfinding displays, point-of-sale terminals, self-order solutions, interactive retail displays and transportation applications, with new applications being devised every day.
The combination of Viewbix’s interactive video technology and video analytics suite with the flexibility of Elo’s interactive touch screen technology, launches a comprehensive solution for companies to leverage video content across the spectrum of distribution platforms to enrich video marketing campaigns.
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