After researching available options, Vic Bay Apparel chose to implement Kornit Digital’s direct-to-garment (DTG) technology, which presented reliability and a secure supply of consumables in the long term.
Based in Johannesburg and in other major centres in South Africa, Vic Bay has been a manufacturer, supplier and wholesaler of basic T-shirts and golf shirts for 25 years, supplying blank apparel to decorators and resellers of promotional clothing. They predominantly service resellers in the tourism, workwear, printing, embroidery and advertising markets.
According to Vic Bay Johannesburg’s managing director, Mike Shiller, the growing demand for small orders and multi-colour designs was a poor match for traditional screen printing, a challenge that ultimately led them to consider DTG production.
‘I bought our first DTG printer from (South African distributor) Rexx Screen & Digital Supplies, and since then I have purchased two additional Kornits,’ said Shiller. ‘Our latest is a Kornit Storm HD6 that incorporates the latest full RGB full-colour printing in 1200dpi density, which offers our clients a photorealistic print on garments.’
According to Shiller, the systems have enabled his business to scale and meet new challenges, demands and opportunities. When Covid-19 disrupted the market suddenly, he saw businesses with a strong web-based operation weathering the storm more effectively than others, and Vic Bay responded by launching a new site dedicated to B2B order management, offering enterprise customers the versatility they would need.
‘We are now one of the first truly online print-on-demand drop shippers servicing the print and embroidery community in South Africa, and have seen a dramatic increase in volumes month-over-month since introducing this new web-based operation,’ he said.
‘I would certainly recommend Kornit as the best DTG print system available,’ said Shiller. ‘It’s a true testament to their capabilities that some of the largest and most diverse producers worldwide have turned to Kornit for their online businesses and only use Kornit to imprint apparel.’
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LOCAL DISTRIBUTOR |
Vic Bay
+27 11 499 1405
mike@vicbay-gp.co.za
http://www.vicbay.co.za
KORNIT
www.kornit.com
