According to Signarama Southern Africa, the importance of branding office interiors is often forgotten or disregarded. Mastering branding within this space may feel like a task that is low on the list of priorities, but it is one that should not be ignored.
The interior of the office is an extension of the brand – one that communicates with every individual entering its space. Office branding uses interior signage and design to ensure the environment reflects this message, but can be tailored to communicate the company’s core values and principles.
When harnessing the power of interior signage to maximise a brand’s presence, it is crucial to find a balance that avoids the extremities of a sensory overload or a lack thereof. The signage chosen for this space should be cohesive, consistent and precise in expressing the brand.
Unfortunately, mastering this is not quite as easy as ensuring the logo is on the walls or adding colours to a wall. It is a process that encompasses every detail in the space and plays a massive role in the impression imprinted on employees and clients. After all, signage is often the first point of contact a business has with new individuals entering this space.
Reception signs can immediately introduce a brand and make a lasting impression, which speaks to the importance of this signage’s design process. Depending on the brand, some office spaces may opt for the help of neon or perspex signage to add extra ‘oomph’.
However, the branding does not stop there. Interior signage can be done throughout the entire space, from the windows to the wall. The wide range of window signage options help easily improve a brand message and bank on several practical benefits, such as adding privacy on glass partitioning and doors.
Other popular and vibrant signage options to use for interior branding include wallpaper, graphics and decals. The endless customisation capabilities of wall signage options makes them the perfect addition to any space. Whether the user is interested in creating a small statement piece or covering the walls of their interior, this signage does so flawlessly.
More practical benefits of interior signage include the navigation assistance of wayfinding signs. These signs can be custom designed to help guide individuals in a space whilst staying consistent with the core design elements of the business branding.
The most important step in integrating a brand within an office is the early stages of design and decision-making. This makes selecting a professional signage partner critical for success.
SIGNARAMA
www.signfranchise.co.za
