According to Digital Signage Today, the best way to deliver content is to use a content management system (CMS). While there are many options out there, there are two main features you need to look for to ensure a CMS will work well for your business.
A simple user interface (UI)
You might think you need a complicated system so you can deliver different types of content, analytics and other features. However, when it comes to the user interface, the simpler the better.
There are a few reasons why this is important. First of all, you need to be able to figure out how to use the CMS quickly, so you can get to pushing out content. Second, you need a system that is going to be easy to teach others how to use. Employees come and go and responsibilities change. You do not want to put someone new in charge and find out it will take at least two weeks to train them how to use it.
Now of course a simple UI does not mean that the CMS itself is simple. It can have complex features – users just need to be able to figure out how to use those features easily.
One CMS for your network
The second thing you need to look for is a CMS that can handle your entire network of displays. For example, you might have a variety of displays, ranging from simple LCD advertising displays to LED video walls and your CMS needs to be able to handle all of those.
Beyond the hardware itself, you will need a CMS to handle all of your individual content needs. For example, if some of your displays simply deliver weekly sales messages and others change content based on audience analytics, you want a CMS that is flexible enough to handle both of those. If you purchase multiple content management software solutions, it is going to have a major drain on your wallet.
Of course, there are other things to look for with a good CMS, such as a cloud option, support for various resolutions and more. This is just a good starting point for when you are searching for the right solution for your digital signage.
This article was sourced from Digital Signage Today.
