Talon Outdoor collaborated with Sahaj Software to launch two new Out-of-Home (OOH) tools that help customers reserve, check availability and gain customer data. The two tools are Plato, an automated trading platform, and Ada, an OOH data management platform.
Plato aggregates OOH inventory into a campaign planning and deliver system, which allows customers to check OOH availability in multiple markets. Ada helps measure campaign effectiveness by managing and activating device-level audience data points to gain key insights into customer behaviours.
Josko Grljevic, chief transformation officer, Talon said, ‘The launch of Plato and Ada is a direct outcome of Talon’s continued investment in technology and automation. We believe that these are catalysts that will scale our business and the footprint of OOH by bridging the gap between advertisers and their audiences. Today’s off-line and manual processes simply can’t do that effectively nor can they compete with the real-time nature of mobile and web. Our objective was therefore very clear — develop tools and services that allow our internal and external customers to seamlessly engage with the OOH medium to deliver meaningful outcomes.’
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TALON OUTDOOR talonoutdoor.com
