Tag: DOOH
Digital Signage Technology Enhances Drive-Throughs
Chris Day, managing director at Moving Tactics, says drive-through are here to stay. Since the pandemic, diners have embraced the digital drive-through experience to such...
Digital Out-Of-Home Advertising Continues To Rise
According to Norm Chait, senior director, OOH Practice Lead for Quotient Technology, out-of-home advertising (OOH) has evolved significantly in recent years and has become...
Understanding The Similarities And Differences Between Online And DOOH Advertising
Mutlu Yildirim, founder and CEO of Airsqreen, and writing for Digital Signage Today, says truly understanding the similarities and differences will inform DOOH best...
Three Ways Digital Billboards Enhance Social Activism
According to Matthew O'Connor, CEO and cofounder of AdQuick.com, and writing for Digital Signage Today, organisers and activists are increasingly turning to out-of-home (OOH)...
Using Real-World Data To Navigate Digital Out Of Home Advertising
According to Jolene Wiggins, Chief Marketing Officer at Gravy Analytics, unlike other types of data, location intelligence provides digital Out of Home (DOOH) advertisers...
Absen Launches New Outdoor Display Solution
GS series delivers strong visual performance thanks to its high image quality, high brightness and deep contrast. Featuring a wide colour gamut of 110%,...
Using Digital Signage For More Than Just Advertising
According to Bradley Cooper, Technology Editor for Digital Signage Today, digital signage, as a communication medium, is extremely useful as an advertising tool, but...
Absen Unveils LED Display
The AW Series utilises an intelligent auto-light sensor control system to detect ambient light levels to automatically adjust the screen brightness for optimal performance....
Choosing The Right Billboard
According to Bradley Cooper, Technology Editor for Digital Signage Today, in the billboard world specifically, and depending on a specific region’s laws, one can...
MUSIC DRIVES DIGITAL SIGNAGE DEALS
According to Muse Content’s CEO Marco Burkhardtsmayer, providing in-store music can give digital signage suppliers a foot in the door with retailers that positi