The website offers a new online experience to those in the sign and display, packaging, textile and industrial industries. The company changed its traditional product-oriented website into a dynamic platform.
This platform shares knowledge about industry-specific topics and applications. It is also a platform that provides targeted product advice and inspiring user examples. The new structure is based on Summa’s four main customer groups. This format helps visitors to get relevant content within their business area.
Elice van Es, Marketing Communications Manager at Summa explained, ‘We are building our online presence with a clear purpose. On the one hand, we want to connect with the industry by sharing knowledge and inspiring content. And on the other, we want to provide cutting solutions that eliminate the complexity in cutting. We joined these hands together and developed a new online experience for our users. With that, we completely changed the website content and the way of navigating through the website. Also, the website itself is now easier to find through www.summa.com. As a result, we are now better able to help people find relevant content and cutting solutions with ease.’
New features:
– More in-depth content on industries and applications.
– Solution finder to browse Summa cutting products with ease.
– Enabling a full website search and easy filtering systems.
– Enhanced support area with FAQ’s and tutorials available.
– Easier product registration and feature activations.
– New recognisable and unique look and feel.
– Customer search simplified with a Solution Finder.
The new Solution Finder from Summa is developed to simplify the customer search for cutting solutions, while the applications section users helps to better understand the product’s potential.
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