FESPA Awards organisers announced that Screenline’s Branded Table Cloths have been shortlisted in the Point of Purchase Products, Plastic Category. Screenline submitted three entries for this year’s awards.
Celebrating print and signage excellence, FESPA is the only independent print industry awards recognising not only the best globally but also the people responsible for its creativity and production.
The following entries were submitted by Screenline:
Branded table cloths: Point of Purchase Products – Plastic Category
The branded PVC table cloths were used to create an entertaining vibe between fellow soccer lovers while still creating a brand presence for the client. The table cloth is branded according to the client’s requirements along with a miniature soccer field. It has become very popular in South Africa to recreate and question game plays or even come up with strategies while watching games together and enjoying a beer. Patrons can now use coins or bottle tops to represent players on the mini soccer field printed on the table cloth to strategise with their friends.
Wall Art Deco Tiles: Glass, Ceramic, Metal and Wood Products Category
In April 2016, SODA Design in Cape Town approached Robin Sprong Wallpaper and Screenline to produce a new kind of wall covering, using lightweight printed tiles. The designs were then digitally printed directly onto MDF pressed board of various thicknesses to create an artistic wall covering.
In-Mould Branded Tables: Special Effect Category
Screenline wanted to offer its clients a more robust and hard wearing alternative to the traditional table cloth, which repeatedly got damaged and stolen, or started looking scruffy and tattered. The branded table tops immediately made it easier to keep clean and neat, could be recycled and created a more attractive finish while still ensuring excellent brand visibility.
‘It is an inspiring opportunity to be part of a global platform to interact, share and learn from the best printers in the world,’ said Screenline director Nico de Greef. ‘There are always new ideas and innovations that are highlighted that we might not get to see or hear of.’
‘We decided on the above entries as all three offered our clients practical and cost effective solutions, but also allowed Screenline to highlight the technical expertise developed within our team and showcase our printing excellence.’
The FESPA Awards 2017 will be hosted in Hamburg, Germany on 10 May.
| LOCAL DISTRIBUTOR SCREENLINE Tel: +27 11 477 2286 Website: http://screenline.co.za |
