According to María José García, FLAAR Reports/DPI Insights Magazine, signage can increase brand awareness by 47.7%, (InfoTrends). Being aware of what drives consumers’ behaviour can also help sign makers or providers advise their clients on the most effective ways to get their message across.
García further states that advertising is everything for a business: it can be the piece of the puzzle that can mean success or failure. As marketing expenditure is increasing, it is increasingly being invested in signage.
Visitors can learn more about signage innovations, as well as see other new products and business opportunities in the world of graphics, vehicle wrapping, digital printing, branding, T-shirt printing, mug printing, vehicle graphics, laser engraving, binding equipment, digital packaging solutions and more, at the Graphics, Print and Sign Expo, taking place from 14-16 September at The Gallagher Convention Centre.
The event is sponsored by Platinum sponsors Roland DG South Africa and Stixo Signage Supplies. The show will take place 9am to 5pm daily. Entrance is free. For more information and to register online, click here.
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GRAPHICS, PRINT & SIGN
Organised by Practical Publishing
+27 11 568 1894
gps@practicalpublishing.co.za
www.graphicsprintsign.com
