Printshop Denver, an associated company to the USS Graphics group, has purchased a Fujifilm Onset R50i. Initially a litho operation, the purchase is part of Printshop Denver’s plan to expand its offering to the digital market of Point of Sale and Point of Purchase, including the corrugated market and anything involving construction such as free standing display units and other POP items.
‘The success of the Inca Onset R40i installed at our Cape Town facility in early 2015 illustrated to us that this is where we want to be in terms of machinery, as it fits in with both our short and long term vision of where and how we want to tackle the market,’ said Louis Burger, Managing Director at USS Graphics.
The idea behind establishing Printshop Denver came about as an expansion on USS Graphics’ current operations, particularly the digital arm of the business. ‘We have embarked on a project whereby we would like to expand on our ‘Campaignability’ concept – being able to offer any product and service entirely in house – and ensure we encompass all facets of print that we offer to the market in all of our sites around the country. The current step in this is expanding the Johannesburg operation, which was previously limited to digital only,’ said Burger.
The companies operate as separate entities, but work together when it is in the best interests of the client. ‘For example, if a customer in Johannesburg needs urgent delivery of a product in Cape Town we will administer the process so as to manufacture in Cape Town and deliver directly to the client with no delays while the product sits on the back of a truck for a day in transit – the reverse of this scenario is obviously also true.’
Fujifilm South Africa are committed to building a long-term partnership with the USS Graphics group and have managed to do so for several years in the lithography side of the business in terms of plates. ‘The good service provided by them helped us to choose them as one of our main suppliers in the digital arm of the business,’ said Burger. ‘No machine installation and integration is seamless, but Fujifilm SA has been available to help at all hours, every day of the week when required which has allowed us to gain priceless insight and knowledge on the machine, from both a technical and a selling perspective. This gives us great peace of mind knowing there are qualified engineers countrywide available to us 24/7.’
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