All advertising on Primedia Unlimited companies was removed and replaced with rest in peace messages in honour of Nelson Mandela on the day that South Africa woke up to the news of his passing.
Wideopen Platform, Primall Media’s video walls and mall advertising directories, as well as XP Digital advertising on Clicks and Dischem screens all carried the condolences.
Ken Varejes, CEO of Primedia Unlimited said, ‘During this period of the country’s mourning we were able to utilise the media platforms at our disposal to remember and honour Madiba, who did so much for our people and our country. We’re grateful to have had the opportunity to play a small part in honouring the great man.’
