As new markets highlighting engineered materials continue to emerge, and new inorganic materials enter the market, there is an increasing desire for more saturated colours.
Serving as a companion to its PANTONE Fashion, Home + Interiors cotton products, the new PANTONE Fashion, Home + Interiors Polyester Swatch Book addresses this market demand for a deeper level of colouration; displaying a colour depth best achieved with a non-cotton based textile dyed system.
Creating a special system of colours using dyes specifically for polyester removes the guesswork and enhances product speed to market by enabling quick and accurate reproduction of these colours in polyester as well as other synthetic fibres.
Colours in the new PANTONE Fashion, Home + Interiors polyester collection were curated to include the most relevant shades; from core neutrals to brilliant brights. With increased market crossover in material substrates and colour stories, it was essential that the colour assortment in the new polyester system be a comprehensive mix of colours that would be relevant across all design industries including all fashion and lifestyle focused markets as well as home furnishings.
With 203 unique, trend relevant colours for designers and colourists working in apparel, textiles and soft home, Pantone’s Polyester Swatch Book provides an easy-to-use portfolio of colour in a binder format to support designers through their workflow and increase speed to market.
Features of the new swatch book include:
• 5 x 5cm (2 x 2 inch) loose format poly swatches dyed in 100% warp knit polyester.
• Removable swatches for easy colour selection and palette development.
• Colours arranged chromatically by colour family.
• Visualisation of 35 colours on each binder page.
‘The story of the market today is one of material innovation, something which in turn is driving the market need for greater hue intensity and trend relevant colour beyond those formulated for natural fibres,’ said Laurie Pressman, vice-president, Pantone Color Institute. ‘Ranging from timeless foundational neutrals to vivid eye-popping brights, the colours in our new PANTONE Fashion, Home + Interiors Polyester Swatch Book were uniquely curated for polyester and cannot be reproduced in cotton with the same degree of clarity.
Pantone’s Polyester Standards and Swatch Book complement Pantone’s existing cotton colours, adding more highly saturated and intense colours for flexible and comprehensive multi-material design palettes and providing richer colouration that cannot be easily achieved in other substrates. ‘Pantone is always looking for ways to ensure we are not only delivering on colour and colour management, but also ensuring our products are creating a seamless user-friendly experience for designers to achieve their desired look for their products,’ said Adrián Fernández, vice president and general manager of Pantone. ‘We are dedicated to continuously finding ways to create products that are versatile and offer the vibrancy of colour that they need across preferred material.’
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