At FESPA, Neschen Coating GmbH will focus entirely on its graphic product portfolio and laminators, focusing on the latest green product solutions.
‘The market demand for alternatives to PVC-based products is growing. We have PVC-free alternatives on offer in all areas and are very satisfied with our development as far as sustainability is concerned,’ said CMO Erik Geutjes. ‘We have developed a special presentation concept in which the sustainable manufacture of our products becomes visible and tangible,’ said Erik Geutjes. ‘It is important for us to show that sustainability does not have to mean that a product is less powerful. On the contrary, we communicate how the printing and advertising industry can impact the state of the environment thanks to high-quality nature-based alternatives without having to lower their own standards.’
Inspired by nature and its raw materials that go into the manufacture of sustainable Neschen products, the trade fair team will welcome its visitors in an almost enchanted atmosphere. Divided into various functional areas, ‘The Forest’ exhibition stand serves equally as a presentation of the selected products, information hotspot, and a world of experience: an application expert shows how various products are professionally applied in a separate demonstration area.
Visitors can also use the ColdLam 1650 laminator to see how Neschen’s protective laminates are applied to the company’s printable media. The booth walls are designed exclusively with PVC-free different Neschen printable media, which alternately harmonise with their underlying organic materials. In this way, prospective customers can examine the look and feel of the various products in a very varied way and find out about their more environmentally friendly manufacture.
The versatile green easy dot® and easySTYLE films will be presented, as will sustainable wallpapers with their extensive range of applications: For example, the paper-based, PVC-free, and self-adhesive furniture film ‘easySTYLE’, which enabsles high-quality, scratch-resistant results in 15 different looks with uncomplicated handling.
Over the past few years, Neschen has launched the easy dot® range of printing films in various polypropylene and polyester variants for different advertising and design purposes, which score points not only for their easy application and high-quality results but also for their low ecological footprint. In terms of sustainable wallcovering, 12 printable PVC-free wallpapers already enable versatile, individual interior design with different surfaces and processing options.
NESCHEN
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