The rebrand not only includes new signage, head office decoration, logos, strapline, uniforms and a website update but also reflects the shift of company focus to a wider variety of applications.
‘As we evolve our products to suit customer needs, our visual identity needs to mirror the shift. Over our 40-year history as a business, Natgraph have and always will continue to evolve to stay ahead of industry trends and market changes, to strategically support the needs of our clients and our people,’ said Andre Goodson, Managing Director of Natgraph.
Natgraph’s previous image reflected a strong screen printing affiliation and whilst the brand maintains its close connection with the print industry, the new logo represents a wider variety of applications and industries including drying solutions for both medical and renewable energy markets, of which an increasing demand is being seen.
The spiral logo exemplifies circulation of air and drying process. The three colours represent hot air, cool air and UV/LED technologies, all of which are processes integral to Natgraph’s drying solutions. Natgraph’s strapline has also evolved from ‘You Print – We Dry’ to ‘Perfecting Drying Solutions’ – a more inclusive statement.
NATGRAPH
https://www.natgraph.co.uk/
