Metamark MD5, a high performance grade polymeric calendered self-adhesive vinyl for printers using a whole range of inks, was used in another branding project. Tea company Clipper wanted to elevate its visible presence at the point of sale and beyond in cafés.
Thanks to some creative work by the Vertiworks team and Clipper, the idea has now seen the light of day and is attracting grateful tea aficionados to Jimmy’s, a well known and much loved local café.
Framed posters promote Clipper’s tea in a very Dorset-like context, highly personalised to the county’s distinctive geography. The cuppa occupies the subject foreground against a backdrop suggesting rolling green bisected at the horizon and transitioning into a blue sky dotted with gulls. The posters are framed in rustic wood and occupy various sites at Jimmy’s. Branded awnings complete the ensemble and it all does a wonderful job of extending the brand’s reach beyond traditional point of sale in the café’s interior.
The intention is to create hyper-local, bespoke campaigns along the same lines on a much more widely distributed basis. Digital print as provisioned by the team at Vertiworks is of course ideal for such an application. Vertiworks can economically produce promotional print, personalised to geography and application, in quantities of one and up. Vertiworks also has a well proven project-management expertise, so keeping track of the campaigning as it hits significant scale is a given.
The printed graphics produced by Vertiworks and used to brand Jimmy’s were made using Matt laminated Metamark MD5. MD5 has become something of a staple with Vertiworks, and its MD-Class credentials will really help with the Clipper project. The product is consistent from roll to roll and batch to batch, and, coupled with Vertiworks’ accomplished print management and production skills, will yield results that tightly adhere to a very well-managed brand specification.
Living as we do in an age where pressing a button results in a print issuing from a wide format printer, it is easy to forget that a great deal of operational expertise and technical capability actually underpin the successful delivery of a project with corners as widely distributed as Clipper’s. Those elements are founded on experience and a conscientious approach to business, neither of which submit to automation.
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