Metamark M7 is a polymeric calendered coloured vinyl featuring a soft handle 70 micron face film, a high grade permanent solvent based adhesive and a performance-tuned lay-flat liner. It was recently used to do a cake van wrap.
Smuj Creative is based in Gloucester and so is its client JR Cakes. JR Cakes wanted to brand its red van and came to Smuj to get the job done. When your client makes cakes for a living and has a van they want branding, thoughts turn naturally enough to the power of durable inkjet print and its ability to render small things larger than life and in shrieking advertisers’ colours. Drape that print over the vehicle in question and send it on its way – a moving feast for the eyes dripping with icing.
There is another way though. If you have a critical eye for type and its layout, and a talent for manipulating the colours and contrasts that underpin good design, you can apply them to the challenge at hand and come up with the very antithesis of the busy wrap. You can design, produce and deliver an instant classic. You can give your client something that is really distinguished from all the static and clutter around it. Something that works at a commercial level and that looks really beautiful.
The work Smuj delivered is a simple assembly of elements cut from white Metamark M7 and applied with care and precision to the flanks and quarters of the client’s van. A casual script dominates and contrast with a simple graphical device and some nicely arranged and positioned text.
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