Metamark Etch Effect Vinyl for Window Manifestation, as well as Metamark MD-CR Optically Clear Polyester Window Film, were used in a bar and restaurant project.
Voodoo DesignWorks in Bristol was asked to give Kitty Hawk, a new rooftop restaurant, a sympathetic identity and were handed what amounts to an empty space above the streets of London, a blank slate from which to summon something notable, and the benefit of a few great creative brainstorming meetings.
Voodoo took its brief and first developed a mood board with placeholders in situ until the company’s designers could fully engage with the creation of a logo and other brand elements. The placeholders got a really enthusiastic reception from the client and Voodoo was asked to just refine them. There are some typographer’s tricks going on in the tight assembly of lettering but, other than that, it’s a minimalist’s dream, quietly radiating quality without barking its own credentials in brazen self-promotion.
The logo became some exquisite fascia signage in Voodoo Bristol workshop. It looks totally in character in its revered surroundings but embodying use of modern materials and techniques. The theme carries itself to the interior with a discrete scattering of identity continuations, crisply defined and laser-cut, all making their contribution to the ambient branding.
Voodoo used, cut and applied Metamark Etch Effect Films on some of the available glazed surfaces, noting that the difference between that and basic chemical or blast etching is indistinguishable these days. They did some very nice work on glazed balustrade too with a motif in printed detail upon Metamark MD-CR ultra clear film that just vanishes into the glass upon application. It delivers an effect that could easily pass for a much more costly and disruptive glass processing solution. Kitty Hawk is now a London landmark.
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