Metamark’s MetaCast MDC cast digital wrap film with MetaGlide®, and other Metamark materials, were chosen for a vehicle wrapping project.
Alan Price and Sons Waste and Bulk Haulage is based in Bargoed, South Wales and, with a fleet of around 17 vehicles, its livery graphics are often seen as the trucks take to the roads in the area and beyond.
The new livery design, which Elite Signs and Graphics were invited to develop, and which they created in-house, involves stylised deer and it anchors what’s now the beginnings of a new tradition for the fleet as it goes forward into the next 50 years. It’s a design that reflects the Price Family’s association with deer farming and it’s been made possible by print and materials technologies, and the skills of Elite’s designers and production specialists.
The new livery would have been wholly impractical to achieve with paint, and beyond the capabilities of simple, cut vinyl. It turns heads wherever it’s seen and people ask of the vehicle’s drivers where the livery work was done. In its own small way, this involving and beautifully executed livery promotes wrapping as a medium and grows the market for wraps.
Elite Signs and Graphics’ design does not compromise aesthetic impact for the sake of making production or application easier. It makes use of expansive fields of colour swept in tone and density that would readily reveal any deficiencies in printing – there are none. The design leads the eye thanks to elements of it flowing over the vehicle and so creating an application challenge that was obviously, and expertly, overcome. The design fully reflects the customer’s design brief and, in the final reckoning, exceeded expectations. The Elite team is proud of the work and delighted to be the recipient of a lot of praise that’s been directed our way for having delivered it.
In practical terms, the livery was, designed, printed, laminated and installed in-house. The team used premium materials throughout: MetaCast MDC material for the wrap foundation graphics, a little M7 for incidental elements and Metamark MDT Translucent material for the vehicles’ light boxes. Despite the materials being printed and laminated, when the liveries are retired and recovered, they’ll go on to become useful articles such as footwear and traffic cones that can themselves be recycled time and again. All the production waste will be recycling too, including release liners.
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