Metamark’s premium cast digital film, and cast wrap film overlaminate, were selected for a complicated vehicle wrap with a pop art design.
Anyone who loves, or who is professionally involved with the world’s most notable and exotic cars will, at some point discover Tim Burton, professionally known as Shmee150. Burton is a car vlogger and prolific YouTuber whose very entertaining channel has over 2.5 million subscribers. Burton is a serial-purchaser of super-cars, or ‘Shmeemobiles’ as they’re widely known and his collection has been extensively showcased to a huge and rapt audience.
The guys at Dub Customs have enjoyed a very long friendship with Burton and acknowledge his role in helping put the company on the map. Although Burton’s amazing supercar collection is no stranger to wrapping, it’s notable that no printed wrap has ever been involved. That changed in truly spectacular fashion very recently when Dub Customs got to grips with Burton’s Ford GT. The wrap, and the collaboration that inspired and delivered it, have quite the story to tell.
One of the United Kingdom’s leading urban pop artists, Lhouette, lent his considerable profile to help promote the aims of Campaign Against Living Miserably (CALM) a charity endeavouring to provoke a wider conversation about men’s mental health issues and the importance of finding ways of managing wellbeing.
In association with Shmee150 and Lhouette’s representatives, Wyecliffe Galleries, a series of original art polarised around the Ford GT, was produced and these works were recontextualised into a new wrap skin for the physical car itself. The original works will be auctioned later this year by Bonhams at its New Bond Street gallery and 50% of the money raised will be donated to CALM.
The original works comprise a mesmerising amount of involved detail whose elements will resonate with any observer. While impacting the observer with a unified impression, closer examination reveals layer of texture and detail building an experience of continuing discovery and involvement with the work.
The works were digitised by the studio and meticulously edited so that the elements featured could be correctly positioned on the Ford GT’s challenging contours, buttresses and wind-cheating bodywork. This element of the work was critical in delivering the head-turning visual assault the transformed Ford GT would come to deliver.
Dub Customs’ team knew that the wrap it was asked to deliver would have to be nothing less than perfect despite the technical challenges it would represent. Colour changes and Paint Protection exercises in Dub’s world come with towering expectations of quality but without the tyranny of printed detail complicating an already challenging job. The Ford GT threw every challenge imaginable.
The wrap application process proceeded and it must be noted that the Dub Customs’ team lived up to its considerable reputation. Underneath the riot of colour and detail that Lhouette visualised and delivered is a very valuable Ford GT in factory colours that gave it the nickname ‘Iron Man.’ There’s a nod to that, and countless other nudges to other pop-culture celebrities in the work itself.
The wrap was produced using MetaCast® MDC, Metamark’s flagship premium cast wrapping film. Being an MD-Class film, the product is right at home with colour-critical applications involving high-resolution print and detail. The gorgeous matt finish is delivered courtesy of MDC’s matched MetaGuard Laminate. The Dub Customs team praised the product for its ease of application and the performance of its MetaScape® adhesive.
SYTECH SUPPLIES
+27 87 056 3231
www.sytech.co.za
