Metmark Cylinder Cast digital wrapping media and its matching laminate was used in a vehicle livery project. Bridgend based Elite Signs and Graphics was recently called upon to produce some urgently required labelling to identify articles of PPE for a local health facility.
It was all needed in a bit of a rush, but Elite Signs’ team pulled out all the stops, got the job delivered on time, and waved goodbye to a very happy customer. Based on this good service Pioneer, another company, also wanted some vehicle livery. Elite was happy to oblige.
A brace of Ford vans was in the initial enquiry. They needed spot-on branding as per a very prescriptive corporate ID and some statutory reflective markings too. None of that posed a problem to the team at Elite Signs. The livery design follows the lines of what has fast become a classic treatment in the age of conformable materials.
The design is informed by angular lines stretching from the rear doors to the front quarter of the vehicle. It’s a field of green diverging from the lines and gives the design a very dynamic look that somewhat disguises the boxy and very accommodating proportions of the van. There is some white text within it but it doesn’t disturb the flow of the feature.
Strategically located in the panel portions is a simple and unambiguous logo, and the legend ‘Pioneer Pump’. It’s important that vehicle livery performs as a whole and this one does. The elements all come together and it looks like a very cohesive design job. The rear is treated to conspicuity markings and a repeat of the Pioneer logo. MetaWrap MD-X and its matching laminate was used for the livery.
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