Recognising the importance of innovation and staying ahead of market trends, Wicked Brick continuously seeks ways to enhance its product offering. In light of this, the company invested in the Fujifilm Acuity Prime, a decision driven by its commitment to meet the evolving demands of its clientele.
Founded in 2017, the company produces bespoke cases, stands and wall mounts for pop culture collectors worldwide. Their diverse range of products are designed to display collectables from LEGO to Funko Pops, Hot Toys and Pin Badges. Most recently, Wicked Brick has added Officially Licensed Warhammer display cases to their product range.
Alex Ashley, Procurement Manager at Wicked Brick, commented, ‘Our customers expect nothing short of excellence, both in quality and turnaround time. With the Acuity Prime, we’ve not only elevated the quality of our products, we’ve streamlined our production process too, which has enabled us to deliver exceptional results in record time.’
Ashley added, ‘We pride ourselves on being at the forefront of innovation and the Acuity Prime aligns perfectly with our vision. It has enabled us to meet the specific demands of our customers, as well as explore new avenues of creativity for our product designs.’
Wicked Brick attended a demo of the Acuity Prime at Fujifilm’s Broadstairs site, prior to the investment. During the demo, the team witnessed the machine’s ability to produce premium UV backgrounds, bases, and intricate designs on acrylic, which have since revolutionised the way the company crafts its products.
Following this demonstration, Wicked Brick facilitated the purchase of the Acuity Prime through Soyang Hardware, a supplier of leading edge wide- and superwide-format print production hardware solutions from many of the industry’s biggest and best-known printer brands.
Soyang’s expertise and through its sister company Soyang Europe (a leading manufacturer and distributor of digitally printable wide format and superwide format media and surface coverings) made them the ideal partner for this deal, ensuring a seamless and efficient transition. As an established UK-based partner for Fujifilm, Soyang’s involvement highlights their combined commitment to excellence in the printing industry.
Nigel Briggs, Senior Business Development Manager at Soyang comments, ‘We are delighted to support Wicked Brick in their pursuit of printing excellence. Fujifilm’s Acuity Prime is a game-changer, and we are confident it will significantly enhance their production capabilities and product quality.’
Wicked Brick’s partnership with Fujifilm has been instrumental in its journey towards excellence. From sales consultation to installation and ongoing support, Fujifilm has demonstrated its unwavering commitment and expertise, facilitating a seamless installation of the Acuity Prime and ensuring its optimal performance.
Ashley commented, ‘Aside from the exceptional print quality, what truly sets the Acuity Prime apart is the outstanding support we’ve received from Fujifilm. Its team has been incredibly responsive and helpful throughout the entire process, reaffirming our confidence in both the product and the brand.’
With the Acuity Prime in operation, Wicked Brick looks forward to pushing the boundaries of its creativity and delivering the very best products and service to its customers.
Andy Webb, UK Wide Format Sales Manager at Fujifilm noted, ‘We are delighted to have partnered with Wicked Brick as it embarks on its journey with the Acuity Prime. This investment not only signifies the firm’s commitment to excellence, but also highlights the transformative power of Fujifilm’s cutting-edge printing technologies in revolutionising the collectibles market. We look forward to supporting Wicked Brick every step of the way as it explores further ways to maximise its creativity and elevate its printing standards.’
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