MagnaColours recently launched its new Digital Fusion Range for the latest digital squeegee systems, and new special effect inks including MagnaPrint Fade Out, which achieves a vintage-effect look over time, and MagnaPrint Wet Reveal, which disappears when wet to reveal printed areas beneath.
The launch took place at ISS Long Beach 2019, 18-20 January. Additionally, the company demonstrated an exciting selection of inks from their innovative product range with live printing demonstrations on the stand throughout the exhibition. Alongside a range of new product launches, MagnaColours announced the launch of a brand-new initiative that highlights their commitment to sustainability and the health of the world’s oceans.
The MagnaColours BluePrint campaign was introduced at the show, a corporate sustainability partnership between Magna and ocean conservation charity Just One Ocean. Magna’s support and donations to the charity support valuable research into pollution, the threat of microplastics to wildlife and human health and how industry can work towards cleaner oceans. The aim of the project is to raise awareness of global ocean pollution and the impact of unsustainable manufacturing processes from the garment industry.
Live screen printing was also a major feature of Magna’s presence at ISS Long Beach 2019 with a complicated sportswear design on show, printed with the revolutionary MagnaPrint Edge, that stays wet on the screen but dries instantly on fabric allowing screen printers to print up to four colours in sequence without requiring flash units. Alongside Edge, Magna showcased their metallic-effect ink MagnaPrint Bling and 3D puff ink MagnaPrint Expanding HT, all of which was printed on polyester t-shirts to demonstrate the high performance of their water-based inks.
Helen Parry, managing director at Magna said, ‘We couldn’t wait to welcome visitors both old and new to our booth at ISS Long Beach 2019. It was a fantastic opportunity for Magna to showcase our innovative product range and highlight just what water-based inks are capable of. We were excited to introduce the brand-new BluePrint campaign to the industry which, alongside the GNA compliance standard, demonstrates our commitment to sustainability.
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