The installation of a Kornit Atlas digital direct-to-garment (DTG) system is expected to increase the Netherlands-based Simian’s capacity to accommodate ongoing growth.
Having established itself as a total print solutions provider for signage, banners, posters, flags and other digitally printed textiles, Simian first entered the decorated apparel market by implementing two entry-level, single-pallet DTG systems.
Offering lower total cost of ownership than other DTG systems, Atlas meets the retail quality, wash and light fastness, and sustainability standards of the world’s largest apparel brands. Simian will use the system for non-toxic decoration of baby apparel and accessories, in addition to T-shirts, polos, sweaters, vests and tote bags.
‘A two-time Bronze FD Gazelle winner, Simian prints every item it sells without outsourcing, and as the only printing company in Belgium and the Netherlands serving customers in the evenings and on Sundays, we set the standard for on-demand production,’ said Wouter Haan, Founder and Owner of Simian. ‘We’re also the only online printing company in this region innovating within its own production facility, and we’ve continued to expand that facility to handle new and exciting technologies so we can continue to lead. Based on our experiences with digital thus far, we see great opportunities for textile print production, so investing in Kornit is investing in our future.’
Haan noted that Simian’s facility can accommodate additional DTG systems as necessary, ‘Simian prides itself on being the premier online print provider to the Benelux region, and their focus on round-the-clock on-demand fulfillment makes them a natural partner for Kornit, which offers a scalability no other DTG supplier can match,’ said Omer Kulka, Kornit’s EVP of Marketing and Product Strategy. ‘We are proud to welcome Simian to the Kornit customer family, and look forward to supporting their growth in the years to come.’
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