For Spain-based Rafa’s Textiles, implementing Kornit’s digital production technology was the best means to meeting challenges and capitalising on new opportunities in e-commerce. The technology has enabled them to keep up with print-on-demand orders.
The company recently acquired a third Kornit Avalanche HD6 system for single-step, on-demand direct-to-garment (DTG) digital production, spurred by business growth resulting from increased e-commerce engagement in the past year.
Sergio Alfaro Lloret, Technician at Rafa’s Textiles, attributes his business’ success despite recent market disruptions to their focus on e-commerce, which aligns with buyers’ increased preference for web-based purchasing.
Rafa’s Textiles personalises T-shirts and all kinds of clothing with screen printing, direct (digital) printing, silkscreen transfer, sublimation and embroidery, serving European-based B2B clients who sell via web stores, both integrated with Amazon and independently. There are no colour limitations, and handfeel and durability are retail-quality. On a typical day, they will handle 200-300 print-on-demand orders, though those numbers spike with key holidays. This past Christmas, for example, saw a peak of 1300 orders in a single day. Regardless of volume, with digital production capabilities in-house, these orders are printed individually within 24 hours and shipped directly to all customers.
‘We chose the Kornit system mainly because of its pre-treatment system, which increases production capacity,’ said the technician. ‘When we found out about this new system whereby you put the shirt on and the pre-treatment was done inside the same machine, we immediately thought the time-saving was enormous. The quality is even better than screen printing, and they are totally ecological, so everything is perfect.’
‘Kornit Digital has helped us considerably to increase our business,’ he added. ‘For anyone who is considering the options of using Kornit printers or other brands, it is clear Kornit has no other type of competition. There is no one who can match them.’
‘The pandemic economy has accelerated digital transformation, and print shops like Rafa’s Textiles, which implemented agile, versatile, eco-friendly digital production technologies were ahead of the curve and are thriving as a result,’ said Chris Govier, KDEU Managing Director. ‘Kornit is proud to deliver the technologies that empower producers to demonstrate why on-demand e-commerce is the way forward.’
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