D-house laboratorio urbano leads the way in applying new technologies in fashion, design and automotive sectors. D-house, along with Pattern Group Innovation Hub, announced that it is once again collaborating with Kornit Digital to showcase ‘Printed Rituals’, conceived by Guardini Ciuffreda Studio.
The project serves as an open reflection of our place in the world and the way we express it. The installation is in the rooms of the urban laboratory to create a cozy and comfortable environment, enabling the exploration of the infinite synergies between fashion, design and creativity. An illusory corridor will guide visitors through this journey. Nature’s elements are welcoming: colourful flowers, herons in flight, protective whales, fantastical elements, and delicate human beings, all imparting the value of the here and now. Garments illuminate the various rooms, transforming them into luminous lanterns. This symbolises a ritual of profound spirituality: a sanctuary for spirit guides on their journey to serenity and conscious global enlightenment.
Inspired by the Moryama House, Guardini Ciuffreda Studio challenges the concept of the house as an expressive space for self-discovery. ‘Being able to design in harmony with our sensitivity, both aesthetic and ethical, is the result of sustainable innovation that paves the way for the future,’ said Tiziano Guardini and Luigi Ciuffreda. ‘We have created a place to start anew, where to dwell, and above all, ‘homes’ to live on our bodies. An installation, or rather a dream to immerse oneself in, to be enveloped by colours and poetic dimensions, all waiting to be decoded. Without furniture and static objects inside, visitors will encounter a space, garments, and elements that they can ‘inhabit’ because they are created to fit their bodies. Japan and its echoes will be palpable in every element of the installation.’
Five outfits featuring printed fabrics transformed into three-dimensional codes, accompanied by poems, were tailored for five rooms using Kornit’s cutting-edge digital on-demand production technology. The printing process produced an exceptional result: a mesmerising dual visual experience. The print enchants with its vibrancy, drawing in the observer, while on the flip side, a whole new dimension unfurls, highlighting the artistry of layered whites that bring depth and dimension to the fabric. This innovative approach, facilitated by the Kornit Presto MAX, highlights the limitless potential of digital printing, presenting a flexible solution that surpasses conventional boundaries and enhances the art of printing on diverse materials to unprecedented levels.
Andrea Negretti, General Manager, roll-to-roll, Kornit Digital commented, ‘We are delighted to be collaborating with D-house for the second time at the prestigious Milan Design Week. In an era of speed and customisation, this collaboration emphasises a significant shift in traditional home décor. Creators and brands, previously constrained by long production cycles and environmental impact, now have a solution merging digital immediacy with textile craftsmanship. Kornit offers unparalleled freedom of expression. Designers can promptly respond to trends, explore new applications, and engage in small production runs without the constraints of inventory or minimum order quantities. This agility guarantees each piece is as unique as its intended space. The project is also a testament to environmentally responsible design. By eliminating water waste and opting for Kornit’s pigment water-based production, ‘Printed Rituals’ aligns the creators’ vision with the urgent need for sustainable practices.’
Pushing the boundaries of home décor textile and designs, and pivotal to the project, the Kornit Presto MAX stands out as a sustainable, single-step solution for high-quality, roll-to-roll decoration. This innovative technology unlocks endless creativity, enabling the production of vibrant, innovative designs on a wide range of fabrics. Through the power of XDi technology, creators can elevate their 3D decorative applications on fabrics, introducing unique home décor looks like threadless embroidery and high-density vinyl. Not only does this solution bring designs to life, but it also challenges conventional limits of colour by enabling the printing of brilliant whites on dark fabrics and capturing the full colour gamut.
The project was coordinated by D-house laboratorio urbano, situated in the heart of Milan, while the artefacts on display were crafted by Dyloan Bond Factory, a manufacturing hub of the Pattern Group. Thermore and Olmetex also contributed to the project with fabric supplies, alongside Colombo Industrie Tessili and Maglificio Alto Milanese, who assisted with various types of textiles to explore the endless applications of Kornit’s technology. Some garments were produced using Framis Italia tape to laminate and to support areas for laser cutting. Beppetex, a manufacturer of cotton fabrics, supplied fabrics that were then transformed into some garments of the five rooms. Through the collaboration of D-house Urban Laboratory and The Woolmark Company, select garments were crafted using Tollegno 1900’s wool and manufactured by Progetto Maglia Firenze, a renowned knitwear producer.
‘We are thrilled to unveil a project that has successfully united fashion, design, art, and technology, all made possible through the synergy between Kornit Digital and D-house laboratorio urbano’, stated Loreto di Rienzo, Founder and R&D Director of D-house, ‘Our installation is a testament to the transformative power of innovation, where the limitless potential of Kornit Digital’s technology merges with the creative vision of Guardini Ciuffreda Studio.’
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