Intamarket says that whether you’re designing signage for a business, event, or public space, staying updated with the latest design trends can help you create visually compelling and impactful signage.
Signage plays a crucial role in capturing attention, conveying information and creating a lasting impression. According to Brand9Signs, businesses must use every tool at their disposal to make a lasting impression on current and existing clients and to connect with their target audience.
The biggest design trend currently on the market is minimalism. This trend continues to be popular in signage, focusing on simplicity, clean lines, and uncluttered visuals. Minimalist signage makes use of ample white space, less text, and bold typography to create a visually appealing and easily comprehensible design. 99designs attributes the appeal of this design trend to the visual relief it supplies to customers in a cluttered, ever-scrolling world of social media or mobile experience. The emphasis should be on concisely conveying the message while maintaining a modern and sophisticated look. As Leonardo da Vinci once said, ‘Simplicity is the ultimate sophistication‘.
Typography is a powerful tool in signage design, and bold, attention-grabbing fonts are gaining popularity. Typography trends rising in popularity include oversized letters, custom typefaces, and creative lettering techniques. Experimenting with unique typography can help your signage project stand out and leave a lasting impact on viewers. WOMP describes the top 10 trends for typography in 2023, with 5 out of the 10 trends pertaining to giving your typography texture, depth and motion, with the remaining trends focusing on using bold designs and bright colours. The important thing to remember with this trend, however, is not to overwhelm readers by using fonts that are challenging to read or cluttering your design with too many elements or colours.
Engaging the audience through interactive elements is a trend that has gained immense traction in recent years. Incorporating interactive features such as touchscreens, motion sensors, or augmented reality elements into your signage can create a memorable and immersive experience. Interactive signage not only captures attention but also encourages audience participation and engagement. Forbes describes the importance of not only customer experience but brand experience in increasing customer satisfaction, loyalty and ultimately increasing revenue. Your signage is an extension of your brand so why not start your immersive and interactive customer journey with a brand experience by simply adding some texture and depth to your signage?
Colour is probably the most popular design trend at the moment, with Envanto describing this trend as the ‘New Freedom’. Designers felt the effects of the pandemic’s lockdown restrictions on a creative level, giving way to a ‘newfound freedom’ post-Covid, hence the New Freedom era. Aside from this new movement, multiple studies have shown the importance of colour in consumer impressions and purchase choices. According to Colorlib, 62%-90% of initial consumer impressions are based on colour alone. Furthermore, Colour influences 85% of shoppers’ purchase decisions, and brand awareness can be increased by 80% through colour. Colourful signage can instantly grab attention and create a lively atmosphere. Vibrant, optimistic and bold colour palettes are on the rise with this new movement, allowing signage to stand out amidst the surrounding environment. However, it’s essential to maintain a balance and choose colours that align with your brand or message. Always consider contrasting colour combinations and gradients to add depth and visual interest to your signage.
Our final design trend of note focuses on custom shapes and installations. Move away from traditional rectangular signage and consider custom shapes and installations. Unique shapes or 3D signage can make a significant impact and create a memorable visual experience. PrintSignsQuick reinforces this trend by emphasising the increased potential for visibility as well as commanding attention and standing out from the crowd. Experiment with unconventional materials and architectural elements to create eye-catching and innovative signage installations.
When embarking on your next signage project, keeping up with the latest design trends can help you create visually stunning and impactful signs. Whether it’s through minimalist design, bold typography, vibrant colours, interactive elements, sustainable materials, dynamic digital signage, or custom shapes and installations, incorporating these trends will ensure your signage stands out and effectively communicates your message. By embracing these design trends, you can create signage that captivates audiences, reinforces your brand identity, and leaves a lasting impression on viewers.
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