The Lustre Effect for the Helix® line of printers allows for a range of hundreds of metallic shades for unique and eye-catching graphics. It also offers unlimited embellishment features to create gradations, dimensions, hidden and subtle watermarks, and patterns with the metallic colours.
The Lustre Effect is a technique that allows for a metallic appearance on aluminum, stainless, and other metal cylindrical vessels. Through software technology, the Lustre Effect is achievable on all Inkcups digital cylinder printing machines; joining other print innovations much like mirror print, tone on tone and contour print.
The Lustre Effect benefits brand managers, product managers, advertising agencies and other organisations looking to differentiate themselves and their clients from competitors by offering unique metallic colours in a simplified design and print production process. The specialised software that enables print technique Lustre Effect, eliminates time consuming manual steps and trail and error to save time and money. Now, brands big or small can focus on the work that matters most – creating beautiful works of art accurately and in the most efficient and economical way.
‘We’re excited to offer the Lustre Effect to customers as a value-added complement to our digital cylinder printers. This new technique will enhance their offerings by enabling them to print metallic colours and embellishments on products like aluminum cans, stainless tumblers and more. The Lustre Effect and its features expand a brand’s creativity, making it possible to visualise and create more compelling printed products and generate new revenue opportunities,’ said Ben Adner, CEO of Inkcups.
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