Omnivex’s Jennifer Gvozdek, writing for Digital Signage Today, says that from informational screens featuring wait times, news and information to wayfinding screens or behind-the-scenes monitoring and operations screens, there’s no limit to what can be created with digital signage to help manage every aspect of a hospital.
Reducing the stress associated with a hospital visit is essential for patients, staff or visitors. Effective visual communications go a long way in ensuring a positive environment.
Parking and exterior signage
Digital parking signs integrated with IoT sensors can help patients and visitors navigate parking. In addition, use external digital signage to highlight fundraising campaigns and important community information.
Welcome screens
Digital signage in lobbies and public areas is crucial to creating a welcoming environment. Highlight popular areas (like diagnostic imaging or cafeterias), recent achievements, upcoming clinics or programmes and more.
Wayfinding screens
Integrate wayfinding on general information screens by highlighting popular departments or service locations. Set up interactive wayfinding kiosks around the facility to make navigation easier and reduce stress.
Donor walls
Highlight the individuals and organisations that have contributed to an organisation’s success. For example, run a real-time fundraising campaign highlighting progress towards your goal and showing a live list of donors.
Employee communications screens
Ensure doctors, nurses and all hospital staff can access the critical real-time information they need to do their job. Eliminate whiteboards and paper schedules with a digital schedule screen and KPI dashboard.
Digital menu boards
Easily share nutritional information on your digital menu boards and meet government compliance regulations. Create dynamic menus that rotate through nutritional information, pricing and options.
Emergency notifications
Integrating digital signage with your audio alarms allows you to share crucial supplemental information. For example, highlight the type and location of emergencies and provide visual directions and cues.
Wait time screens
Use digital signage to share real-time updates on wait times. Protect patient privacy by using a code assigned at arrival/check-in. Additionally, localise wait times to screens in a specific area or department.
Patient room screens
Digital screens outside patient rooms provide a way to communicate important information about the patient before entering. Use text or icons to highlight essential information such as allergies or language.
From welcome screens and wayfinding to emergency notifications and everything in-between, effective visual communications ensure patients, staff and visitors have a positive experience in a facility.
This article appears in Digital Signage Today.
