Following the Red Dot and Good Design Awards won by Fujifilm’s new Acuity presses in 2021, Fujifilm’s Acuity Prime and Acuity Ultra R2 wide format printers have now achieved the product design award trifecta, with the iF Design awards the latest to recognise them.
The iF Design Award is one of the world’s most prestigious design awards, signifying good design for consumers and the design community since 1953.
An independent jury of international design experts meets to determine award-winning designs, based on a set of objective screening standards. This year’s award winners were celebrated in May at the iF Design Award Night 2022 at Friedrichstadt-Palast in Berlin.
Fujifilm’s Kevin Jenner commented, ‘With FESPA nearly upon us, we’re delighted these machines have received yet another design endorsement. The enthusiasm of the jury panels at all three awards is matched by the early feedback we’re getting from our customers. Good design is not just how something looks, it’s about how well it works and how easy it is to use. We’ve worked extremely hard on the design for these products and on all measures this range is proving that we’ve got it right.’
FUJIFILM SOUTH AFRICA
Tel: +27 11 430 5400
Website: https://www.fujifilmgraphicsystems.co.za/
Anja Kirton, Wide Format Product Manager, Graphic Communication Division
Tel: +27 (0)11 430 5400
Email: anja.kirton@fujifilm.com
