The Xpressway, Forrest Media’s newest digital superstructure in the heart of Glasgow, is a ‘V’ angled double digital display.
The superstructure overlooks the main arterial Clydeside Expressway, delivering huge numbers of vehicles to and from Glasgow and connecting on to the M8 for Edinburgh and the West, the Clyde Tunnel and the M74 South, as well as to the centre of Glasgow itself.
Each face displays 50 square metres of high resolution image, mounted onto an instantly recognisable LED Forrest ellipse.
‘The Xpressway is, without question, the largest and most impactful advertising site in Scotland and is already being asked for by name,’ said Forrest’s MD Marc Keenan, ‘This latest development brings our Glasgow premium digital offering up to 12 giant screens across the city.’
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