Food Lovers Market and FreshStop, are having a national roll-out of digital signage in their stores. Food Lovers Market and FreshStop are engaging in the proactive roll-out of this technology across the country, which is in line with international trends that have proved an increase in sales turnover for retailers who have implemented in-store digital media.
Food Lovers Market first made the decision to implement a dynamic digital signage system in 2011 at selected stores across the country through a South African digital signage solutions company called Moving Tactics to supply the retailer with an integrated system that would allow for multiple channels at specific food departments like butchery, bakery, sushi, etc using a seamless wireless network.
Since then, Moving Tactics has been implementing a six-store quarterly roll-out plan for Food Lovers Market and to date, 20 screens have been installed. Kevin Bierman, Head of Digital Signage Solutions at Moving Tactics explains, ‘The digital signage screens, which average 2-3 screens per installation, currently flight in-store promotions and product prices specific to that food department.’
‘As a result of our systems being built on the X2O Media platform, an end-to-end HTML5-based system, we are able to create and manage content from one channel to another. In the fast-moving retail world, prices and product promotions constantly need to be changed and updated and our clients are always surprised at how effortless and effective our content management system tools are to operate. The price of any item can be changed within minutes at all stores nationally or within a specific region, allowing retail groups to control product pricing at all their stores, manage promotions more effectively and retain consistency and integrity with their customers,’ adds Bierman.
The Fruit & Veg City Group and Moving Tactics started discussions to supply their FreshStop retail stores in 2012, with an effective in-store digital media solution. The FreshStop trial period was successful, and 35 digital menu boards have already been installed at 20 FreshStop stores and another 50 stores are due for installation.
Bierman said, ‘Digital menu boards are one of the fastest-growing segments of digital signage as they positively impact not only the retailer but they also enhance the customer’s experience. The screens are smart and stylish and they give the impression that the business is high-tech and professional. Equally important, the menus can easily be updated to reflect new products and new pricing at the press of a button. Integrating dynamic content alongside the core menu information not only creates visual impact, but also increases customer engagement with the menu itself.’
Joe Boyle, Director of FreshStop says, ‘the digital menu boards supplied by Moving Tactics have made it easy for our franchisees to manage their content and quickly update information. The system allows each franchisee to log-in through a web portal and update their store’s specific pricing and menu offering whenever they wish. We are very happy with the impact that the in-store digital media platform is having on our business and we look forward to continuing our roll-out.’
FreshStop’s 24-hour digital screens flight menu board information on items available in the various food departments, such as Grab ‘n Go and Hot Foods, as well as in their in-store Seattle Coffee Bars. Each store has unique prices and products on offer and the X2O Media platform provides the flexibility and quick turnaround time required by FreshStop’s franchisees.
