FESPA has announced the line-up for the 2017 Printeriors Conference, taking place on 11 May during FESPA 2017. Speakers will touch on the benefits of using print as a medium for interior design and will offer real-life examples of how it can transform interiors, whether residential or commercial.
In the first seminar, ‘Opportunities for Digital Print in Home Fashion’ led by Jennifer Castoldi, chief creative director of Trendease International and Printeriors 2017 curator, Castoldi will share the latest instalment of the Trendease Market Edge Research and will explore the business opportunities in this market, explaining what makes going digital so appealing.
Looking at how to create fascinating and pertinent print designs for home and contract interiors, Birgit Spielvogel, textile and wall designer, CI OFFICE DESIGN c/o trend-trade will offer expert insight in the seminar, ‘Designing for printed interiors – Where to start and how to get the best results’. With 20 years’ experience, Spielvogel knows what the ‘analogue’ market demands and what is important for the growing digital print market. Spielvogel will discuss the questions that need to be asked to find and develop the right design.
In the next seminar titled, ‘Extraordinary designs using vinyl’, Rich Thompson, president, AdGraphics, will explore how you can add value and create eye-catching designs by using printed vinyl on walls, windows, furniture, floors and ceilings, for both indoor and outdoor functionality.
Debbie Mckeegan, creative director, Digetex, will present ‘The creative potential of textiles for interior decoration’, looking at a wide variety of applications that demonstrate the power of print and how they can offer point of differentiation to interior design projects. She will focus on the creative potential of textiles for interior decoration, based on her own professional experiences.
‘The way forward with digital innovations – looking at glass’, delivered by Niv Raz, head of architect division, Dip-Tech, will provide an overview of how cutting edge innovation is continuing to drive architectural glass forward. The seminar will deliver a preview of future design trends, technology innovation directions and the big-picture vision for glass inside and outside the buildings of tomorrow.
Ekaterina Yaschuk, owner and designer of London based LED wallpaper company, Meystyle will examine the ‘The possibilities of LED wallpaper’, how easy it can be for print service providers and interior designers to expand into new areas and how they can make upcoming projects more impactful.
The final session, ‘Design beyond your eyes’, will focus on inspiring printer and end-user case studies from past collaborations between printers and designers, giving tangible examples that demonstrate how projects can be brought to life using print. In this session, Nigel Webster, director at PressOn will share his experience of working with the interior design community with case studies showcasing the power or print within interior décor. To close the seminar sessions, Castoldi will host a panel discussion where she will be joined by all seven speakers.
Roz McGuinness, divisional director, FESPA commented, ‘The conference programme has been created with the aim to inspire and engage, showing designers just what is possible when using print for interior décor. As technology has evolved, so too have the possibilities. Our comprehensive line-up of industry experts will be delivering key insight into the diverse ways in which print can now be used to create striking effects. For designers, the conference delivers a unique opportunity to gain valuable insight, looking at trends, techniques and applications whilst engaging with likeminded industry professionals.’
Upcoming FESPA events include FESPA Africa, the region’s largest, focused exhibition for the wide format digital printing, screen printing, garment decoration and textile printing, which is co-located with Sign Africa and Africa Print the region’s leading events for the signage industry. The event is taking place from 13-15 September 2017 at Gallagher Convention Centre, Johannesburg.
Printeriors www.printeriors.fespa.com
