Armani has once again turned to wide format printing house, Colorzenith Milan, to produce giant dimensional billboards promoting its latest fashion and accessories collection, following the success of its previous billboard campaign in Milan.
Colorzenith has produced two oversized eagle buckles for advertising on billboards using its large format Massivit 3D printer. The eagles are exact replicas of Armani accessories found on belts in its latest collection. These 3D printed elements bring the garments in the ads to life, highlighting this elegant feature and dramatically increasing the billboards’ stopping power.
The first billboard features an eagle, measuring 2.1m x 1.2m (6.9 feet x 3.9 feet), finished with metallic silver paint, bevelled Plexiglas and glitter inserts. It was 3D printed in 29 hours. The 3D belt buckle, measuring 1.8m x 1.3m (6 feet x 4.3 feet), for the second billboard, was finished in chrome silver metallic paint and matte silver. It took just 15 hours to print.
‘Top brands continue to adopt large format 3D printing in their new launches due to the unquestionable impact of dimensional signage and displays,’ commented Erez Zimerman, CEO of Massivit 3D. ‘Armani has the vision to develop fresh, crowd-stopping campaigns that leverage new technologies and concepts. The ability to implement precise branding, elegance and design, combined with the impact of unexpected 3D features, has generated a growing trend among brands to adopt large format 3D printing into their OOH and in-store campaigns.’
Submit your news and video content to journo@practicalpublishing.co.za
Subscribe to our YouTube channel, read the top 5 stories weekly on WhatsApp or sign up to our newsletter.
MASSIVIT 3D www.massivit3d.com
