Expand a Sign launched their ‘I BELIEVE’ campaign that predominantly centres around the belief in their people (staff and clients) and their four core values: Quality, Service, Innovation and Passion. The campaign will be used throughout all marketing elements including its website, social media, print and online advertising, as well as mailers.
The clever inclusion of the asterisk indicates that there is more than meets the eye, more going on than you may realise, or that you are getting something extra. The word ‘asterisk’ comes from the Greek word for ‘little star’, indicating that Expand a Sign reaches for the stars in terms of innovation, and that only the best is good enough.
‘We are thrilled to launch our ‘I BELIEVE’ campaign as it beautifully illustrates our genuine belief in our people and our values. It shows that our beliefs aren’t just empty talk, they are a set of values that bind us as a family, unite us in our purpose and motivate us to give you more than you expect. We’re about daily acts of dedication, about putting passion into every step of the process, about making branding mean more than a single banner,’ said Kirsty Fonzari, Expand a Sign Marketing Manager.
