Texas based ColorDynamics will grow capacity and pursue work it used to turn away because of turnaround time concerns with the EFI VUTEK 3r LED.
Having acquired Dallas-based signage and graphics provider Superior Graphics to add wide format printing to its repertoire, the company also hired John Ehrenberger – a veteran wide-format graphics executive and the son of Superior’s founder – as an executive vice president.
Looking to further accelerate ColorDynamics’ move into signage and graphics, Ehrenberger visited industry trade shows to evaluate new equipment and purchased a VUTEk 3r LED roll-to-roll printer from EFI.
Speed is the number one advantage for ColorDynamics, a company that is witnessing significant growth, but had been facing capacity constraints with its other superwide format printers, which were also not fast enough. ColorDynamics discovered it could complete some of its work in less than half the time. Second to the speed advantage is the printer’s smart, automated systems for double-sided printing, which delivers highly precise front-to-back registration.
Beyond the speed and double-sided printing advantages, ColorDynamics’ new printer provides the extensive inline finishing needed to get jobs done faster than before.
The VUTEk 3r printer’s inline finishing system for all-in-one printing, slitting, and collecting – a feature Ehrenberger said he did not see offered on any comparable roll-to-roll printers at the Sign Expo – really solves the problem, giving ColorDynamics faster total throughput and not just faster inkjet printing.
‘We work with very large retailers that have maybe 300-400 locations, so if you do two posters per location, that’s an 800-poster print run,’ said Ehrenberger. ‘We are able to say yes to more of those jobs knowing we’ll be able to make the deadline.’
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