The EFI™ VUTEk® h Series represents a new generation of superwide format hybrid inkjet printers. With every job, they provide businesses with unmatched levels of reliability, serviceability, ease of use, functionality, quality, productivity and expandability. Direct Edge Media, a comprehensive wide format and commercial print service company, is expanding its fleet of printers with this printer, as well as two new EFI VUTEk® 5r+ roll-to-roll printers.
Newly installed, highly advanced VUTEk 5r+ UV LED inkjet devices can print superior-quality images quickly, while giving users the highest range of options for faster throughput and automated productivity. Direct Edge’s new roll-to-roll solutions feature a reengineered printing algorithm that delivers superior quality with a lower total cost of ownership. Productivity-enhancing options Direct Edge included with its 5r+ devices include auto blockout printing and bi-directional cutters and slitters for inline finishing.
These equipment additions create an opportunity for the high-volume display graphics facility in Denver to add more speed while reducing costs. ‘In the current market situation, costs are going up and our customers are seeing fewer sales,’ said Direct Edge Chief Operating Officer Jeff Shumaker. ‘Therefore, we need to be as competitive as possible while still turning a profit. EFI helps us to do that.’
In that environment, selecting the new VUTEk printers is an easy choice. ‘At Direct Edge, we’ve come to count on EFI’s solutions. Their print-output quality always is top-notch, and they’ve shown a consistent ability to stand behind their products and support us in the field.’
The printers offer resolutions up to 1200 dots per inch (dpi), with EFI’s 7-picolitre UltraDrop™ Technology delivering multi-drop addressability for high-definition image quality, outstanding smoothness in shadows, gradients and transitions, and superb text quality with text in both standard and higher quality modes.
Media-handling accessories for the Direct Edge’s VUTEk 5r+ model printers facilitate easier media loading to help the company complete more jobs per shift. Shumaker was eager to install the VUTEk h5, EFI’s newest-generation high production hybrid UV LED printer. The printer also features resolutions up to 1200 dpi with 5-picolitre UltraDrop Technology. The VUTEk h5 model prints with up to eight colours, but the extended colour gamut possible with the printer’s four-colour process inkset gives Direct Edge the ability to produce premium-quality work at fast speeds of up to 109 boards per hour using a CMYK x 2 ink configuration.
The three newly installed printers help with the continued advancement of Direct Edge Denver’s world-class operation, which is known for the remarkable execution of large graphics produced with small turnaround times. The attention to detail placed in choosing digital print solutions helped the company run leaner, but at high volumes.
‘Direct Edge has become one of our largest customers, one that has been able to persevere, and gain a stronger competitive edge, in a challenging market,’ said Frank Mallozzi, chief revenue officer, EFI. ‘The ability to meet the exacting requirements needed in the very important event installations it handles puts Direct Edge Denver in the very top tier of display graphics innovators. We are happy to partner with this customer yet again providing even more productivity and efficiency in high-impact out-of-home graphics, and we look forward to helping Direct Edge prosper in 2022 and beyond.’
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