Material hair salon in Bath has revealed a new look every month with window graphics printed by Minuteman Press using Drytac Polar Premium. Thanks to Polar’s ease of application, each new window display can be installed in under an hour.
Minuteman Press finds Drytac Polar Premium ideal for easily applied window graphics in cold environments, relying on the vinyl for a monthly display project. Commenting on the project, Kieran Blacknall, Large Format Manager, Minuteman Press, said, ‘Material wanted to add some colour to the street by having monthly window graphics that tie in with a theme. Every month it’s something different, so we look forward to seeing what their designer has come up with – we’ve had bunnies at Easter, lollipops in the summer, as well as fireworks. We like to guess what will come next month.’
For its regular appointment with Material, Minuteman Press uses Drytac Polar Premium, an 80 micron (3.2mil) polymeric printable self-adhesive vinyl designed to withstand extreme temperatures and conditions. It is available with a removable adhesive for short-term graphics applications that ensures a smooth, bubble-free finish on application and easy removal without residue when removed.
Drytac Polar Premium is printed on Minuteman’s HP Latex 360 and cut on either its Summa vinyl cutter or Valiani flatbed cutter. ‘For the Material project, we needed a strong and durable product that performs all year round and can be applied quickly: the window graphics are removed and installed within an hour. The salon is on a busy road and is exposed to the elements, so it was important for us to use something strong. We tried using low-tac solutions, but as the weather got colder the adhesives started to fail, which is not an issue with Drytac Polar.
‘We find it so easy to install with a water solution, and removing it is easy with the right tools. The fact that it’s a polymeric vinyl really helps with removability. We’ve found that monomeric equivalents tend to break during removing, particularly in cold weather, so I’m happy to use a premium product as it does save us time in the long term.’
‘We now use Drytac Polar Premium for the majority of our vinyl work, even for simple things like kiss-cut labels and wrapped boards, because it’s so reliable and versatile. We also use Drytac SpotOn for floor graphics and we’re always looking for ways we can use other Drytac products in the future.’
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