Discussing the printer certification, Color-Logic director of sales and marketing Mark Geeves said that the versatility of the HP Latex engine with white ink on a metallic substrate, in combination with the Color-Logic colour communication system and design tools for embellishment, is a game changer for printers.
‘Prints from the HP Latex engine are incredible and open up vast new markets and applications for Color-Logic software in point-of-purchase and signage markets. The test form file on metallic stock submitted for certification provided an extensive metallic colour gamut. Moreover, the white ink, in conjunction with the Color-Logic Design Suite, properly displayed all Color-Logic decorative effects and embellishments.’
Color-Logic chief technology officer Richard Ainge also commented on the certification, ‘In today’s ultracompetitive print market, time-to-market is critical, and Color-Logic tools can accelerate prepress throughput incredibly. Using Color-Logic, graphic designers no longer need to manually create white ink masks and can confidently create metallic special effects that previously required countless hours and seemingly endless trial and error. With the Color-Logic FX-Viewer, designers no longer need valuable press time to verify their work before going to production.’
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