The HP Latex R-Series printer with rigid and flexible capabilities enables printers to produce retail signage, point-of-purchase, decoration, outdoor signage, vehicle straps and graphics, packaging, and even short-run labels for their brand clients. With the Color-Logic tools, any designer can predictably add embellishments into prints using the HP Latex engine with HP White and CMYK inks.
‘The HP Latex platform, in combination with Color-Logic software for embellishments, enables print service providers to help their brands stand out from the competition in a variety of printing applications. As stores and brands begin to relaunch around the world after the Covid-19 pandemic, the need to stand out will be even more important,’ said Mark Geeves, Color-Logic Director of Sales and Marketing.
Upon reviewing the certification samples submitted, Richard Ainge, Color-Logic CTO and co-founder commented, ‘The samples were printed on a metallic stock with HP White and CMYK inks. The combination of the Color-Logic software and the HP Latex White ink created dramatic Color-Logic embellishments, and the HP CMYK inks produced vibrant metallic colours.’
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