When SignForce asked ChatGPT: ‘will signage survive the current AI revolution?’ ChatGPT answered: ‘Absolutely! While artificial intelligence (AI) is revolutionising many aspects of business and technology, signage serves a different purpose entirely.’
ChatGPT also added ‘Signage is a tangible and physical way for businesses to communicate their brand, products and services to customers. Signs can be seen, touched and experienced in a way that AI cannot replicate. Additionally, many signs are designed to be aesthetically pleasing, which is not a task that AI has yet mastered. So, rest assured that signage will continue to be a vital part of businesses for many years to come, even in the age of AI.’
SignForce tends to agree with ChatGPT, but not necessarily for the same reasons. While there are AI programmes and apps available that can create wonderful pictures, logos and pieces of art, all of which can be incorporated into modern signage, it is the physical creation (or manufacturing) that has yet to be replaced by a machine.
Yes, there are computer based tools such as 3D printers and benders that can help create a 3D sign, but at this time, and for the foreseeable future, it does not look likely that sign makers will be replaced by robots. This is good news for sign makers, but not necessarily such good news for customers because when items are not made by machines, they tend to be more costly.
This is definitely the case when it comes to signage, especially since the vast majority of signs are custom: custom look, custom design, custom feel and custom size. There is very little chance of an affordable robot taking over the physical work that is necessary when making most, especially 3D, signs.
One can ask if signs will be required in the future, especially as the world moves to digital which can do so much and is fast becoming more and more affordable. SignForce believes that digital signs will be used more and more to sell – lifestyles, products, services and time – but for the foreseeable future businesses will still be physical. People want to touch and smell and feel, which cannot be created online. And as long as people want to touch, they will want to go to physical stores (or physical destinations), which will most likely continue to want signs to make customers, prospective customers and suppliers aware of where they are. People want to see your business.
SIGNFORCE
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