Billboards on the Move has launched Lumilit Mobile, a Mobile Billboard, that took months of experimenting with after building and rebuilding while maintaining the balance of a standard trailer.
KFC Mt Edgecombe was the first to use this highly attractive medium for a month, which ran as a normal standard trailer by day and as a Lumilit Mobile after the sun went down in the afternoon until 22h00.
The Lumilit Mobile attracted more than the usual number of motorists as its bright lights were very eye-catching, especially at night.
Mohan Ragubeer, director of Moral Foods, said that he was very happy with the medium which made the local community more aware of his offerings.
