Offering exclusive and non-exclusive apparel of major brands such as Disney and Marvel, Mad Engine Global is shifting more of its apparel production from legacy screen-printing processes to digital production, capitalising on the performance, unit economics and quality of the Kornit technology.
Kornit Digital announced that Mad Engine Global, a major licensed merchandise apparel company and early Kornit Apollo beta customer, is expanding its investment in the Apollo production lines and Atlas MAX fleet, for growing its on-demand digital production capacity – with additional investments expected for 2025.
‘Our business is built on delivering high quality merchandise to customers year-round. That includes producing volumes of all sizes and types,’ said Jaymes Clements, Executive Vice President, Print On Demand Production at Mad Engine Global.
‘As the market demand shifts strongly to high quality mid-sized runs, our continued adoption of the Kornit Max technology, across platforms, is a perfect fit for our needs. Kornit’s recently introduced innovative AIC Model, improves our predictability, and allows us to obtain faster and better-informed decisions as it comes to the type of production capacity we add.’
‘The licensed apparel industry is at a critical inflection point, as screen printing is no longer a fit for the new market dynamics powered by accelerated customer demand, and agile production requirements,’ said Ronen Samuel, Chief Executive Officer at Kornit Digital. ‘Both the Apollo and Atlas MAX PLUS are game-changers in the world of direct-to-garment production. Both are designed to ensure customers can tackle their biggest production challenges head on and translate them into new business opportunities through the power of on-demand, sustainable digital production – no matter what their requirements. Backed by our All-Inclusive Click Model, Mad Engine can take the next step towards mainstream digital production.’
|
LOCAL DISTRIBUTOR |
