3A Composites Display Europe has embarked on a sustainable mission. As part of its corporate mission: TOGETHER. RESPONSIBLE, 3A also incorporates its products in the mission objectives and has created a system to classify them – the FIVE-DOT-MISSION.
The FIVE-DOT-MISSION, introduced to business partners in the first stage, is to be presented to all customers in the next step. The five different categories in the system indicate the factors with the greatest impact on sustainability. The company’s intention is to offer its partners guidance with their purchasing decision-making and provide a transparent system, focussing on the materials, the CO2 content, the product life cycle and, of course a topic particularly relevant to the products, recycling.
The FIVE-DOT-MISSION makes an assessment of each product on the basis of five categories and awards points per category, the product is then assigned to one of the five coloured dots. By this means a transparent, quick valuation logic is achieved which the company can also use to gauge product innovation and improvement.
The FIVE-DOT categories are: biobased content, recycled content, fossil CO2 bound in the material, product life cycle and recyclability. As many as three points can be achieved in each of these categories, resulting in a maximum of 15 points. According to the total number of points achieved (1-15), the FIVE-DOT classification is based on a defined colour gradient.
In the words of Benjamin Burkard, Chief Business Officer Display Europe at 3A Composites, ‘With the FIVE-DOT- MISSION, we have set ourselves the goal of developing a model by which we can assess ourselves and our strong product portfolio, encompassing more than twenty brands, in coming years. The product evaluation is a reflection of our products’ status quo, shows us where we stand as far as our products are concerned and indicates the direction we might wish to take in future developments. We carry out an annual review of the product evaluation in order to identify recommendations for action and to determine areas for product improvement. Following the primary guiding principles of MISSION: TOGETHER. RESPONSIBLE, we are embarking on a journey of sustainability and responsibility in order to make the best possible contribution. Every member in the value chain: raw material manufacturers, our company as a sheet manufacturer and end consumers, are called upon to take on responsibility. Become a link in that sustainable chain.’
As part of the FIVE-DOT-MISSION, a different company product will be presented on a monthly basis. The specific product assessment will be published on the website. The first products to be featured in April are DIBOND and DILITE aluminium composite panels.
3A COMPOSITES
+27 82 450 8994
Lynn.Smith@display.3AComposites.com
www.display.3AComposites.com
