Midcomp has installed the first HP Stitch S500 in South Africa at The Media Shack. The printer enables predictable dye sublimation colour and less media waste for production environments. With symmetrical 2 x CMYK printhead configuration and Optical Media Advance Sensor, this printer allows for saturated and reliable one pass mode for true top speed.
The printer was designed for high production sites. Big ink supplies, larger rolls, and HP’s Tension-Sensing Winder allow unattended operations, even overnight, complete with HP Services and cloud fleet management tools. The machine helps users avoid reprints and media waste with 1200 native dpi printheads and HP Smart Nozzle Compensation system, saving up to 50 percent floor space with frontal media loading and a spindle-less system.
Part of the Media Shack’s services include solutions for seeking corporate gifts, promotional items, clothing and branding. The company has a history spanning some ten years. ‘For years, we have been outsourcing all our work and slowly started a backward integration process of purchasing our own machines and building our own production facility,’ said Media Shack managing director Darryn Potgieter. ‘The HP Stitch S500 is an addition to our Latex 570 and is going to allow us to print all our own fabric prints for our gazebos, fabric frames, flying banners, etc. This will give us more control over our customer service as well as allow us to be more competitive on pricing to our clients.’
According to Potgieter, the Stitch will give the company a great opportunity to launch its sportswear range that it has been wanting to do for several years, ‘We are working hard on the R&D side to produce a great range of cycling, running, triathlon and sports uniform range. We plan to launch a new website early in 2020, allowing our customers to completely custom design the gear online and order as little as one piece. The colour quality we are receiving from the Stitch is really next level, and we believe it will help us set ourselves apart from our competitors.’
Potgieter described Midcomp’s service as world class, and more like a partner to the company than a machine supplier, going far and beyond to assist the Media Shack in getting this machine. ‘I am really looking forward to working with them on all our machines we purchase in future. They have been very helpful from the first enquiry through to the after-service once the machine had been delivered. I cannot fault them at all and would highly recommend them to anyone looking to purchase a machine in their wide range,’ added Potgieter.
‘Midcomp has over the past three years built a fantastic relationship with Darryn and Ugeshanee of the Media Shack. We admire their integrity and innovative forward-thinking – combine this with their great attention to detail and easy-going nature – and the Media Shack truly is the whole package. It is our privilege to do business with them,’ said Midcomp Group marketing director Sean Greer.
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