South African paper composite board manufacturer Xanita has successfully launched Xanita board in the USA and Canada through its partnership with Mohawk Fine Papers Inc.
The partnership has seen Mohawk take the position of master distributor for Xanita board in the North American region, with several exclusive sub-distributors being appointed since the launch.
The most recent appointment includes The Mosaica Group, based in Wisconsin, which will distribute exclusively to the Midwest region of the United States. The full range of Xanita products are available in the USA and Mohawk, along with its sub-distributors, is able to reach the majority of the market next day.
‘The U.S. is by far the biggest market in our category, and we’re thrilled to have partners like Mohawk, Digital Colour Ink and now Mosaica to help maximise our position in the market,’ said James Beattie, CEO of Xanita.
‘In Xanita, we have found a partner who shares common values with Mohawk with a clear commitment to product innovation, design excellence and environmental sustainability,’ said Paul Biesiadecki, CSO Mohawk.
‘Our partnership with Xanita expands our product line with another wide format solution that provides exceptional quality and a real value to our clients,’ said Randy Peters, president and CEO of The Mosaica Group. ‘What sets this product apart is its superior closed cell, inner core construction, which yields the highest crush strength and flexibility. Also, the bonding process doesn’t include PVA-based adhesives, enabling an exceptional water and humidity resistance that is beneficial in refrigerated applications or environments with high humidity.’
Xanita board offers new revenue streams and business opportunities for printers with digital flatbed printing and CNC-cutting capabilities. The closed cell design makes Xanita board significantly stronger than visually similar honeycomb board products. Its strength and denser core makes Xanita board ideal for structural applications such as point of sale displays, custom expo booths, shopfitting and signage applications.
Xanita board strikes the perfect balance between premium quality and eco friendliness, and its versatility ensures that there will almost always be a Xanita solution for most projects.
Value-added services:
In addition to Xanita’s premium product offering the company has several value-added services that help printers get up and running with Xanita board quickly and efficiently. These include:
• The Xanita Training Academy: a free online training resource that provides the foundation of how to work with Xanita board.
• The CNC cut-file store: an ecommerce store with an extensive library of popular designs to help get printers up and running quickly and easily.
• Xanita design support: for printers that don’t have industrial or packaging design capabilities.
Xanita (+27 21) 852 0606 marketing@xanita.com www.xanita.com
Mohawk Fine Papers digitalcustoms@mohawkpaper.com www.mohawkconnects.com
