The Adobe MAX event in Las Vegas brought together designers, photographers, web developers, video makers, illustrators, educators and other creative professionals from around the world. Roland DGA provided advanced digital wide format printers for unique interactive attendee workshops.
A joint project with Coca-Cola, Adobe and Roland in the Adobe exhibition booth enabled visitors to design and print graphics for their personalised bottles of Coke. Attendees used Adobe Illustrator to create their custom label designs and a Roland TrueVIS VG-640 printer/cutter to print and cut the labels in one step.
Roland also equipped the popular Russell Brown workshop, this year themed ‘Max Madness & The Circus of Light.’ The resulting exhibit was a special black-lit showcase featuring fluorescent graphics on decorative pillows, printed with a Roland Texart RT-640 dye-sublimation printer. Under black lights, the work of accomplished art directors, designers and photographers was on full display in eye-catching neon color.
‘Like Roland, Adobe MAX is all about creativity, inspiration and innovative technologies that help talented individuals transform their ideas into reality,’ said Roland DGA president Andrew Oransky. ‘We were thrilled to contribute once again to the overall success of this world-class event.’
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