FESPA 2017 promises to be even more innovative, inspirational and diverse. ‘Dare to Print Different’ is FESPA’s new message of inspiration to its print community, and the strapline for the multichannel marketing campaign for FESPA 2017, which this year comes to Messe Hamburg, Germany from 8-12 May 2017.
‘Dare to Print Different is a statement of our confidence in the entrepreneurialism of our global speciality print community’, explained FESPA divisional director Roz McGuinness. ‘When printers head to FESPA 2017 in May, we want them to arrive with the ambition to explore and identify something that could expand their boundaries and give them fresh impetus. Every feature we incorporate into FESPA 2017 is designed to show PSPs the many avenues of opportunity available to them, and to leave them invigorated with new ideas to apply in their business.’
Dare to Print Different celebrates the rich technology and materials innovation that is always at the heart of FESPA, and its role in helping printers to fulfil their potential and differentiate themselves through new products and business models. The campaign theme is brought to life visually with an image of a robotic hand releasing a butterfly – expressing the role of technology in enabling creative print applications, and expanding print’s potential as a medium of visual communication and decoration.
Like previous flagship FESPA events, FESPA 2017 includes three distinct zones devoted to screen, digital wide format and textile printing, encouraging printers and sign-makers to explore the full spectrum of applications including graphics and soft signage, industrial print, garments and promotional items, interior décor, surface decoration and vehicle wrapping.
A single visitor ticket covers FESPA 2017 and the co-located European Sign Expo event for non-printed signage, making it easy for visitors, whether their core business is in print or signage, to investigate the potential to diversify into new service or application areas.
Visitors interested in the growth potential from interior décor applications will also benefit from free access to Printeriors, a hotel-themed showcase featuring printed interior décor elements created using a range of technologies, processes and materials to realise innovative design concepts.
Together, the three events give visitors access to some 700 international exhibitors under one roof, confirming this as the most comprehensive environment for speciality printers and sign-makers seeking out product innovations to support their business development.
‘We know that discovering new products is the primary reason that thousands of business owners and senior managers commit to visiting FESPA year on year’, added McGuinness. ‘The Hamburg event will certainly fulfil those expectations, with many major vendors already signalling that FESPA 2017 will be their foremost product launch platform in 2017.’
While considering the new products on show, visitors can also maximise the value of their time at the event to support their investment planning by accessing the wealth of independent expertise within the free onsite educational programme.
In addition, FESPA’s active networking programme will help visitors to find peers who can share their own real-world experiences and guide their decision-making.
The new FESPA 2017 event website is now live at www.fespa2017.com, and visitors can register immediately online to obtain entry free of charge to the event, and ensure that they are kept updated as the full event programme develops. To register, visit: www.fespa2017.com, using promotional code FESM701 for free entry.
Upcoming FESPA events include FESPA Africa, the region’s largest, focused exhibition for the wide format digital printing, screen printing, garment decoration and textile printing, which is co-located with Sign Africa and Africa Print the region’s leading events for the signage industry. The event is taking place from 13-15 September 2017 at Gallagher Convention Centre, Johannesburg.
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